Sine started her Lego career as Global Licensing Creative Director over 15 years ago, and is now leading the change towards their strategic ambition to have a fully sustainable portfolio for the LEGO Licensing portfolio by 2030, starting with packaging transformation by 2025. So basically fixing the problem she helped create for the planet over the past many years. Attacking the problems in a playful way with her deep knowledge in many industry categories and new sustainability experts friends.