Austin Simms

Austin Simms

Austin Simms

Driven by his belief in the power of consumer action to address climate change, Austin co-founded the sustainable consumer marketplace, Dayrize, launching in the UK in 2021.

Austin has a long history working on executive roles in multi-nationals across the US and Europe, holding senior positions in companies such as Nike, TomTom, Philips and Brooks running.

With a passion for brands, Austin believes that the sustainability world is ready for brands that make shopping for sustainable products fun, joyful and for everyone, not just environmental activists. He is passionate about democratizing sustainable shopping, making it part of everyone’s daily routine.