Jude is the CEO and Founder of Playmob, a market insights platform leveraging gaming to better understand what people think, feel and value over time. Playmob has engaged over 140m gamers to speak up and take action on global issues, including recently being the platform that conducted the world’s largest poll on climate attitudes ever for UNDP.  Jude also co-founded the Playing for the Planet Alliance with UN Environment, to engage the games industry to take action for the planet. To date, 28 games studios, publishers and platforms are members with reach of 1bn gamers globally. She is an active speaker at events such as SXSW, Websummit, The Next Web, CogX, GoodCon and TEDx and supports DIT’s Global Entrepreneur Programme supporting international founders coming into the UK.

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